The Media Division's services

  • Briefing - behind every good campaign is a better brief. It is critical for agencies to get the best briefing from clients - we will write briefing documents for clients who may not fully understand the process of briefing an agency, using our own checklist.
  • Planning - we tear the brief apart before we put the plan together. Understanding what's required, in the context of what will work is the most important aspect of planning.
  • Research - is only of use if it adds something to the process of understanding how customers will react to an advertising proposition.
  • Strategy versus tactics - understanding the relationship between the two is half the battle. The development of both in the correct balance is a key function of understanding how media will work best.
  • Analysis - look at the data, manipulate the data and only use it if it can bring an extra dimension to the planning knowledge.
  • Negotiation - understand the buying process and ensure that it works to the best advantage. Distinguish buying from placement. We do both.
  • Presentation - written or live. We know how to talk to people.
  • Call Screening - for busy clients, talking to the media can be a huge distraction. We take away the pain.
  • Training - Media Awareness Training is a major benefit for marketeers, agency account management and media sales teams. Get a 360 degree view of how media's role in your job will help you get the best out of your job.
  • Evaluation & Audits - has it worked? If not, why not? Understand how to make it better next time.