Practical planning and buying

  • Integrate media into the overall marketing strategy
  • Work as an extension of the marketing department or creative agency
  • Consider deeply every option to arrive at the best solution
  • Build strong relationships as a foundation for business, with clients, agencies & media
  • Respond quickly to the brief & its interpretation. 'Time is money'.
  • Review on a regular basis
  • Monitor results
  • Be service oriented
  • Be flexible, building dedicated systems & procedures to suit each individual client
  • Be focussed.